Every month the Siouxland Chamber holds a Business Roundtable designed to educate and connect chamber members with other business professionals in the area. The business roundtable presentation is open to all chamber members and will be held on Monday, April 27th from 12:00-1:00 at the Siouxland Chamber. If you would like to attend, please RSVP to nthompson@siouxlandchamber.com.
It is our pleasure to have Tony Olson of D2 speak on the topic of Human Factors at the next business roundtable. Human Factors is defined as a methodology for evaluating and designing products and services to promote efficient and effective human interaction. What that means to our chamber members is simple– expert and creative advice on making your business user-friendly. Take a look at a brief description of the presentation. Hope to you see you there!
Customers do the darndest things! We have all laughed at the case studies that showed some people used their desktop CD tray as a cup holder. Was the problem with the user, with the design or with the communication? Well, if you are concerned about increasing tech support calls, increased product returns, or dissatisfied customers badmouthing your company, you will want to own that problem and correct it. The way to do it is through a Human Factors approach called “Voice of the Customer”.
This talk will disclose some classical mistakes and then talk about methodologies that can help you get to happy customers.
-Beth Trejo
Director of Investor Relations
