Your Marketing Monday tip this week comes from Meghan O’Brien, an economist with Iowa State’s Regional Capacity Analysis Program and ISU Extension program specialist. O’Brien has presented her tips for businesses during tough times across the state. Below is what she had to say about marketing.
- Try lowest cost options first. Use customer database as a tool, offer workshops or seminars in house, partner with other businesses.
- Don’t eliminate your marketing budget, but stick with the tried and true. Spend money where it’s been most effective.
- Use the web and local business resources for networking.
- Retail businesses can inexpensively update the appearance of the store by changing signage, moving around inventory, updating fixtures.
- Service based business can enhance logos and branding, update uniforms, change appearance of front of business.
The full article and other business tips from Meghan can be found at http://www.news.iastate.edu/news/2009/jul/toughbiz
Advertisement
